The NIL Playbook teaches athletes how NIL actually WORKS! From contracts and compliance to brand positioning, professional communication, AND monetization.
The NIL Gap Is Costing Athletes Millions
Over 70% of NIL deals are under $1,000, primarily due to poor positioning and lack of structure
• Fewer than 10% of college athletes receive formal NIL education
• Brands consistently prioritize professional communication and reliability over follower count
• Athletes with structured NIL strategies earn 2–4x more per partnership on average
NIL money doesn’t disappear, it goes to the athletes who are prepared.